One of the beauties of deciding to become a writer is that you need no particular qualificiations. When asked at a dinner party what you do for work, you can reply, "I'm a writer." As long as you aren't required to list out everything you have published, you are all set. This is also a problem, of course. Anyone can say they are a writer. How do you go from making the decision to write to actually becoming a respected, published author? Considering that fewer and fewer people are reading anything other than headlines on the internet, is writing even a profession worth pursuing these days?
I don't know the answer to that question. I am only just beginning to delve into this world. What I have been told so far is that there are no real secrets to beoming a writer. Rather there is hard work, more hard work, and then, most importantly, knowing the right people.
My second class on writing a non-fiction book started out much more happily than the first. I did not take my camera (street photos are from last week), but instead headed straight to the CAE where I discovered that we had been moved to an air-conditioned room on the third floor with plenty of natural light. This in itself was a big improvement from the stifling, noisy basement room to which we had been relegated last week.
We had been told to bring a favorite non-fiction book to share with the class, and this helped get an interesting conversation going before our instructor entered the room. We soon confirmed that all of the would-be writers in the room shared a passion for reading, and within minutes books were being handed back and forth with recommendations and additional suggestions. I was fascinated by the cross-section of Melburnians in the classroom. They ranged in age from a very young twenty-something who admitted to us that she had never voluntarily read a non-fiction book in her entire life to the retired school principal that interviewed me last week. The latter brought a tall stack of favorite non-fiction books with her.
After we had each had our turn sharing with the class what we hoped to gain from said books in relation to our own aspiring writing projects, the instructor turned to her topic of the day, "The Pitch." In its simplest form, the pitch is a seven-word, no more and no less, phrase that encapsulates the book you are writing. It must be punchy and fast, and ideally contain words with multiple associations. The reason you need a seven-word pitch is so you will be prepared when you bump into an editor, publisher, or agent, or anyone with lots of money, at a writers' conference. "What are you working on?," you will be asked, and you can speedily reply, "The Waltons Muck in with Crocodile Dundee."
The next thing you need is the "Elevator Pitch." This happens when you find yourself travelling from one floor to the next with the publisher, and should consist of about one hundred words. In those one hundred words you must give a synopsis of your book, provide a rationale, discuss its markability, and also prove that you are qualified to be the author.
Researching marketability brings me to another assignment for would-be writers. We were encouraged to visit our local bookstore regularly to find out what books are selling. Generally books are given a month to generates sales or a particular title will disappear. Now this assignment I like. Since Amazon has not yet taken over this part of the world, we have several bookstores within easy walking distance. I have a favorite, and I welcome another reason to visit. We were also encouraged to keep abreast with trends on Amazon, particularly in our areas of interest.
After discussing the pitch for some time, our instructor next spoke to us about demographics. Writers generally should target a specific type of person to come up with an idea of audience---an ideal reader. This needs to be more than age and income bracket, and should also take into account interests and hobbies. Once the ideal reader has been envisioned, a would-be writer needs to think about marketing herself. The first task is to publish, publish, publish anywhere and everywhere. This can be accomplished by submitting articles to free magazines happy to print just about anything, entering writing competitions, or also by starting a blog.
At this stage a full three hours had passed since the class began, and I was eyeing the clock anxiously thinking about the whereabouts of each of my children. Our instructor quickly finished, however, with her final words of wisdom: the most important thing that we will take from this course is a network of people in the writing and publishing world. Knowing the right people makes all the difference for a writer.
I will leave you with the three, seven-word pitches that I have developed for tomorrow's class. The last one is the one that interests me most for a book idea. I would like to write a memoir-style account of our adventures living in Australia. I have three possibilities for a seven-word pitch for it. Please let me know which one you like best, and any other suggestions would be welcome as well!
1. Australian English Explained for Confused, Curious Travelers
2. Global Families Survival Guide to Relocating Overseas
3. a. More to Oz than Bondi and 'Roos
b. American Family Survives and Thrives in Oz
c. Expat Family Lives in and Loves Australia
Recent Comments